The CMO Academy
Client Checkout & Onboarding
Private Proposal & Checkout

Full Conversion System
+ Implementation Support

A complete lead generation, nurture, tracking, content, and paid ads system designed to prove what works, save time, and move faster toward course sales.

This page confirms the agreed package, project scope, and payment setup for Cassidy Lewis / The CMO Academy.
90-Day Proof-of-Concept System
Lead generation system
AI-assisted content + paid ads
CRM tracking + optimization
Startup Payment
$4,500

One-time setup payment to begin the project.

Monthly Retainer
$2,500/mo

Monthly billing begins 30 days after today’s startup payment.

Confirm Package & Start Project
The CMO Academy
Client Checkout
& Onboarding
Private Proposal & Checkout

Full Conversion System + Implementation Support

A complete lead generation, nurture, tracking, content, and paid ads system designed to prove what works, save time, and move faster toward course sales.

This page confirms the agreed package, project scope, and payment setup for Cassidy Lewis / The CMO Academy.
90-Day Proof-of-Concept System
Lead generation system
AI-assisted content + paid ads
CRM tracking + optimization
Startup Payment
$4,500

One-time setup payment to begin the project.

Monthly Retainer
$2,500/mo

Monthly billing begins 30 days after today’s startup payment.

Confirm Package & Start Project
What’s Included

The Core Buildout for the 90-Day Proof-of-Concept System

This package gives The CMO Academy the front-end lead system, content support, paid traffic execution, CRM tracking, and monthly optimization needed to prove what works before scaling harder.

1

Strategy & Funnel Build

Funnel & Conversion Audit
Lead Magnet Strategy
2–3 Lead Magnet Concepts & Builds
Lead Magnet Landing Pages
Thank-You Pages
2

Nurture & Content

Email Nurture Sequence
Advanced Email Strategy
Content Creation Strategy
AI-Assisted Video / Content System
Engagement Posts
3

Paid Ads & Tracking

Creative Direction for Ads & Content
Paid Ad Setup & Management
CRM Setup
Multi-Platform Lead Source Tracking
4

Optimization & Oversight

Advanced Content & Behavior Tracking
Monthly Optimization, Reporting, and Oversight
Performance-Based Recommendations
Expanded Scope Based on Our Meeting

Why the Monthly Retainer Is $2,500

During our meeting, we discussed two important priorities: saving Cassidy time and moving quickly with paid ads. Because of that, this package includes more than basic monthly optimization.

AI

Save Time With AI-Assisted Content

This includes AI-assisted content and video creation to reduce the need for Cassidy to constantly record new videos herself, while still creating consistent authority-building content for the lead system.

AD

Move Faster With Paid Ads

This also includes paid ad implementation so we can begin driving traffic as soon as the first lead path is ready, collect data faster, and identify which messaging is converting.

The Retainer Covers Ongoing Execution, Not Just Reporting

The $2,500/month retainer covers content execution, paid ad execution, reporting, optimization, CRM review, email/funnel improvements, and system oversight.

Monthly Retainer
$2,500
per month
90-Day Proof-of-Concept

Project Stages

The first 90 days are focused on building the system, launching it, collecting data, and identifying what is moving people toward course sales.

Stage 1

Strategy & Audit

Estimated Time: Week 1
1
Current funnel review
Conversion path audit
Lead source review
KPI and tracking plan
CRM structure plan
Lead magnet creation
Lead magnet landing pages
Thank-you pages
Top-of-funnel content direction
AI-assisted content system setup
2
Stage 2

Build the Lead Capture System

Estimated Time: Weeks 2–3
Stage 3

Build the Nurture & Conversion Path

Estimated Time: Weeks 3–5
3
7-email nurture sequence
Advanced follow-up logic
Reply-driven or engagement-based email strategy
Course offer transition
Long-term nurture direction
CRM setup
Lead source tracking
Email engagement tracking
Content behavior tracking
Buyer and drop-off tracking
4
Stage 4

CRM & Tracking Setup

Estimated Time: Weeks 4–6
Stage 5

Launch, Measure & Optimize

Estimated Time: Weeks 7–12
5
Monitor lead flow
Review email open/click rates
Track lead-to-sale movement
Identify best lead sources
Prepare next-step scaling recommendations
Payment Setup

How Payment Works

The startup payment begins the project. Monthly implementation support begins 30 days after today’s payment.

Today’s Startup Payment
$4,500

Covers the initial strategy, funnel buildout, lead magnet structure, CRM setup, email nurture system, tracking setup, paid ad setup, and launch preparation.

Monthly Implementation Retainer
$2,500/mo
Billing begins 30 days after today

Covers ongoing optimization, content support, paid ad management, reporting, CRM review, email/funnel improvements, and monthly system oversight.

Complete the startup payment below to begin the Full Conversion System + Implementation Support project. The monthly retainer will begin 30 days after today’s startup payment.

Secure Checkout

Confirm Package & Start Project

Complete the startup payment below to begin the Full Conversion System + Implementation Support project for Cassidy Lewis / The CMO Academy.

Due Today
$4,500

One-time startup payment to begin the project.

Starts in 30 Days
$2,500/mo

Monthly implementation retainer begins 30 days after today’s startup payment.

After checkout, you’ll be directed to the onboarding page to submit access, assets, links, and project details needed to begin.

Complete the secure checkout form below to confirm the package and start the project.

What’s Included

The Core Buildout for the 90-Day Proof-of-Concept System

This package gives The CMO Academy the lead system, content support, paid traffic execution, CRM tracking, and monthly optimization needed to prove what works before scaling harder.

1

Strategy & Funnel Build

Funnel & Conversion Audit
Lead Magnet Strategy
2–3 Lead Magnet Concepts & Builds
Lead Magnet Landing Pages
Thank-You Pages
2

Nurture & Content

Email Nurture Sequence
Advanced Email Strategy
Content Creation Strategy
AI-Assisted Video / Content System
Engagement Posts
3

Paid Ads & Tracking

Creative Direction for Ads & Content
Paid Ad Setup & Management
CRM Setup
Multi-Platform Lead Source Tracking
4

Optimization & Oversight

Advanced Content & Behavior Tracking
Monthly Optimization, Reporting, and Oversight
Performance-Based Recommendations
Expanded Scope Based on Our Meeting

Why the Monthly Retainer Is $2,500

During our meeting, we discussed two important priorities: saving Cassidy time and moving quickly with paid ads. Because of that, this package includes more than basic monthly optimization.

AI

Save Time With AI-Assisted Content

This includes AI-assisted content and video creation to reduce the need for Cassidy to constantly record new videos herself, while still creating consistent authority-building content for the lead system.

AD

Move Faster With Paid Ads

This also includes paid ad implementation so we can begin driving traffic as soon as the first lead path is ready, collect data faster, and identify which messaging is converting.

The Retainer Covers Ongoing Execution, Not Just Reporting

The $2,500/month retainer covers content execution, paid ad execution, reporting, optimization, CRM review, email/funnel improvements, and system oversight.

Monthly Retainer
$2,500
per month
90-Day Proof-of-Concept

Project Stages

The first 90 days are focused on building the system, launching it, collecting data, and identifying what is moving people toward course sales.

1
Stage 1

Strategy & Audit

Estimated Time: Week 1
Current funnel review
Conversion path audit
Lead source review
KPI and tracking plan
CRM structure plan
2
Stage 2

Build the Lead Capture System

Estimated Time: Weeks 2–3
Lead magnet creation
Lead magnet landing pages
Thank-you pages
Top-of-funnel content direction
AI-assisted content system setup
3
Stage 3

Build the Nurture & Conversion Path

Estimated Time: Weeks 3–5
7-email nurture sequence
Advanced follow-up logic
Reply-driven or engagement-based email strategy
Course offer transition
Long-term nurture direction
4
Stage 4

CRM & Tracking Setup

Estimated Time: Weeks 4–6
CRM setup
Lead source tracking
Email engagement tracking
Content behavior tracking
Buyer and drop-off tracking
5
Stage 5

Launch, Measure & Optimize

Estimated Time: Weeks 7–12
Monitor lead flow
Review email open/click rates
Track lead-to-sale movement
Identify best lead sources
Prepare next-step scaling recommendations
Payment Setup

How Payment Works

The startup payment begins the project. Monthly implementation support begins 30 days after today’s payment.

Today’s Startup Payment
$4,500

Covers the initial strategy, funnel buildout, lead magnet structure, CRM setup, email nurture system, tracking setup, paid ad setup, and launch preparation.

Monthly Implementation Retainer
$2,500/mo
Billing begins 30 days after today

Covers ongoing optimization, content support, paid ad management, reporting, CRM review, email/funnel improvements, and monthly system oversight.

Complete the startup payment below to begin the Full Conversion System + Implementation Support project. The monthly retainer will begin 30 days after today’s startup payment.

Secure Checkout

Confirm Package & Start Project

Complete the startup payment below to begin the Full Conversion System + Implementation Support project for Cassidy Lewis / The CMO Academy.

Due Today
$4,500

One-time startup payment to begin the project.

Starts in 30 Days
$2,500/mo

Monthly implementation retainer begins 30 days after today’s startup payment.

After checkout, you’ll be directed to the onboarding page to submit access, assets, links, and project details needed to begin.

Complete the secure checkout form below to confirm the package and start the project.

Enter Your InformationComplete Your Project Setup
Billing Info
Payment
ItemQuantityPrice
Full Conversion System + Implementation Support

$4,500 startup payment today. $2,500/month begins 30 days after checkout.

1
$4500.00
Order Summary
ItemQuantityAmount
Full Conversion System + Implementation Support1$ 4500.00
Order Total
$0.00
Final Step

Built to Prove What Works Before Scaling Harder

The first 90 days are focused on building the system, launching it, collecting data, and identifying which lead sources, content, lead magnets, ads, and follow-up steps are actually moving people toward course sales.

Build

Create the lead capture, nurture, content, CRM, and ad system.

Launch

Send traffic into the system and begin tracking real behavior.

Optimize

Use the data to improve weak points and plan the next move.

© 2026 Rockwell Media. All rights reserved.

Final Step

Built to Prove What Works Before Scaling Harder

The first 90 days are focused on building the system, launching it, collecting data, and identifying which lead sources, content, lead magnets, ads, and follow-up steps are actually moving people toward course sales.

Build

Create the lead capture, nurture, content, CRM, and ad system.

Launch

Send traffic into the system and begin tracking real behavior.

Optimize

Use the data to improve weak points and plan the next move.

© 2026 Rockwell Media. All rights reserved.